diff --git a/frigate/app.py b/frigate/app.py
index d2dea4fa1..0e00f4ba1 100644
--- a/frigate/app.py
+++ b/frigate/app.py
@@ -613,6 +613,19 @@ class FrigateApp:
                 logger.info(f"***    Password: {password}   ***")
                 logger.info("********************************************************")
                 logger.info("********************************************************")
+            elif self.config.auth.reset_admin_password:
+                password = secrets.token_hex(16)
+                password_hash = hash_password(
+                    password, iterations=self.config.auth.hash_iterations
+                )
+                User.replace(username="admin", password_hash=password_hash).execute()
+
+                logger.info("********************************************************")
+                logger.info("********************************************************")
+                logger.info("***    Reset admin password set in the config.       ***")
+                logger.info(f"***    Password: {password}   ***")
+                logger.info("********************************************************")
+                logger.info("********************************************************")
 
     def start(self) -> None:
         parser = argparse.ArgumentParser(
diff --git a/frigate/config.py b/frigate/config.py
index f7546d070..9be5b9624 100644
--- a/frigate/config.py
+++ b/frigate/config.py
@@ -125,6 +125,9 @@ class UserConfig(FrigateBaseModel):
 
 class AuthConfig(FrigateBaseModel):
     enabled: bool = Field(default=False, title="Enable authentication")
+    reset_admin_password: bool = Field(
+        default=False, title="Reset the admin password on startup"
+    )
     cookie_name: str = Field(
         default="frigate_token", title="Name for jwt token cookie", pattern=r"^[a-z]_*$"
     )