diff --git a/web/src/utils/dateUtil.ts b/web/src/utils/dateUtil.ts
index 195cf563f..1691f3a1b 100644
--- a/web/src/utils/dateUtil.ts
+++ b/web/src/utils/dateUtil.ts
@@ -1,7 +1,8 @@
+import strftime from 'strftime';
+import { fromUnixTime, intervalToDuration, formatDuration } from 'date-fns';
 export const longToDate = (long: number): Date => new Date(long * 1000);
 export const epochToLong = (date: number): number => date / 1000;
 export const dateToLong = (date: Date): number => epochToLong(date.getTime());
-import { fromUnixTime, intervalToDuration, formatDuration } from 'date-fns';
 
 const getDateTimeYesterday = (dateTime: Date): Date => {
   const twentyFourHoursInMilliseconds = 24 * 60 * 60 * 1000;
@@ -17,23 +18,33 @@ export const getNowYesterdayInLong = (): number => {
 };
 
 /**
- * This function takes in a unix timestamp, locale, timezone,
- * and returns a dateTime string.
- * If unixTimestamp is not provided, it returns 'Invalid time'
- * @param unixTimestamp: number
- * @param locale: string
- * @param timezone: string
- * @returns string - dateTime or 'Invalid time' if unixTimestamp is not provided
+ * This function takes in a Unix timestamp, configuration options for date/time display, and an optional strftime format string,
+ * and returns a formatted date/time string.
+ *
+ * If the Unix timestamp is not provided, it returns "Invalid time".
+ *
+ * The configuration options determine how the date and time are formatted.
+ * The `timezone` option allows you to specify a specific timezone for the output, otherwise the user's browser timezone will be used.
+ * The `use12hour` option allows you to display time in a 12-hour format if true, and 24-hour format if false.
+ * The `dateStyle` and `timeStyle` options allow you to specify pre-defined formats for displaying the date and time.
+ * The `strftime_fmt` option allows you to specify a custom format using the strftime syntax.
+ *
+ * If both `strftime_fmt` and `dateStyle`/`timeStyle` are provided, `strftime_fmt` takes precedence.
+ *
+ * @param unixTimestamp The Unix timestamp to format
+ * @param config An object containing the configuration options for date/time display
+ * @returns The formatted date/time string, or "Invalid time" if the Unix timestamp is not provided or invalid.
  */
 interface DateTimeStyle {
   timezone: string;
   use12hour: boolean | undefined;
   dateStyle: 'full' | 'long' | 'medium' | 'short';
   timeStyle: 'full' | 'long' | 'medium' | 'short';
+  strftime_fmt: string;
 }
 
 export const formatUnixTimestampToDateTime = (unixTimestamp: number, config: DateTimeStyle): string => {
-  const { timezone, use12hour, dateStyle, timeStyle } = config;
+  const { timezone, use12hour, dateStyle, timeStyle, strftime_fmt } = config;
   const locale = window.navigator?.language || 'en-US';
 
   if (isNaN(unixTimestamp)) {
@@ -41,6 +52,14 @@ export const formatUnixTimestampToDateTime = (unixTimestamp: number, config: Dat
   }
   try {
     const date = new Date(unixTimestamp * 1000);
+
+    // use strftime_fmt if defined in config file
+    if (strftime_fmt) {
+      const strftime_locale = strftime.localizeByIdentifier(locale);
+      return strftime_locale(strftime_fmt, date);
+    }
+
+    // else use Intl.DateTimeFormat
     const formatter = new Intl.DateTimeFormat(locale, {
       dateStyle,
       timeStyle,