diff --git a/frigate/comms/dispatcher.py b/frigate/comms/dispatcher.py
index 0a9c439f4..760c2234b 100644
--- a/frigate/comms/dispatcher.py
+++ b/frigate/comms/dispatcher.py
@@ -75,6 +75,7 @@ class Dispatcher:
             "birdseye_mode": self._on_birdseye_mode_command,
             "review_alerts": self._on_alerts_command,
             "review_detections": self._on_detections_command,
+            "genai": self._on_genai_command,
         }
         self._global_settings_handlers: dict[str, Callable] = {
             "notifications": self._on_global_notification_command,
@@ -737,3 +738,28 @@ class Dispatcher:
             review_settings,
         )
         self.publish(f"{camera_name}/review_detections/state", payload, retain=True)
+
+    def _on_genai_command(self, camera_name: str, payload: str) -> None:
+        """Callback for GenAI topic."""
+        genai_settings = self.config.cameras[camera_name].genai
+
+        if payload == "ON":
+            if not self.config.cameras[camera_name].genai.enabled_in_config:
+                logger.error(
+                    "GenAI must be enabled in the config to be turned on via MQTT."
+                )
+                return
+
+            if not genai_settings.enabled:
+                logger.info(f"Turning on GenAI for {camera_name}")
+                genai_settings.enabled = True
+        elif payload == "OFF":
+            if genai_settings.enabled:
+                logger.info(f"Turning off GenAI for {camera_name}")
+                genai_settings.enabled = False
+
+        self.config_updater.publish_update(
+            CameraConfigUpdateTopic(CameraConfigUpdateEnum.genai, camera_name),
+            genai_settings,
+        )
+        self.publish(f"{camera_name}/genai/state", payload, retain=True)
diff --git a/frigate/comms/mqtt.py b/frigate/comms/mqtt.py
index e487b30ee..b0f85387e 100644
--- a/frigate/comms/mqtt.py
+++ b/frigate/comms/mqtt.py
@@ -122,6 +122,11 @@ class MqttClient(Communicator):  # type: ignore[misc]
                 "ON" if camera.review.detections.enabled_in_config else "OFF",
                 retain=True,
             )
+            self.publish(
+                f"{camera_name}/genai/state",
+                "ON" if camera.genai.enabled_in_config else "OFF",
+                retain=True,
+            )
 
         if self.config.notifications.enabled_in_config:
             self.publish(
@@ -215,6 +220,7 @@ class MqttClient(Communicator):  # type: ignore[misc]
             "birdseye_mode",
             "review_alerts",
             "review_detections",
+            "genai",
         ]
 
         for name in self.config.cameras.keys():
diff --git a/frigate/config/camera/updater.py b/frigate/config/camera/updater.py
index 756e370db..164899be0 100644
--- a/frigate/config/camera/updater.py
+++ b/frigate/config/camera/updater.py
@@ -17,6 +17,7 @@ class CameraConfigUpdateEnum(str, Enum):
     birdseye = "birdseye"
     detect = "detect"
     enabled = "enabled"
+    genai = "genai"
     motion = "motion"  # includes motion and motion masks
     notifications = "notifications"
     objects = "objects"